Direct mail marketing is often overshadowed by social media and mobile marketing. However, the wise business executive understands the relevance and reach of direct mail and still includes it into his or her mix.
For example, Midwest-based firm, TopLine Federal Credit Union, recently received an award from the Midwest Direct Marketing Association for its direct mail efforts with its “Let TopLine Help Put Some Extra Cash in Your Pocket” campaign. The effort offered a 1 percent cash back rebate and special auto loan rates and informed consumers how refinancing with the credit union could save them capital.
“TopLine, like every credit union, constantly focuses on trying to make our members’ financial lives easier,” says Harry Carter, president and CEO in a statement. “This cash back campaign that provided significant savings for our members was one example and we are humbled as well as honored that it was recognized by the MDMA.”
Firms can often reach a greater number of consumers than they would see via other marketing tactics. The key is to ensure that the mail is opened in the first place – therefore, mailers must be eye-catching, beginning with the envelope and extending to the content and copy of the message.