Variable Data Printing

Speak directly to direct mail customers with variable data printing.

Variable data printing or VDP enables you to change certain elements, such as text and graphics from one printed piece to the next. It allows for personalization of printed pieces, such as letters, postcards, direct mailers, newsletters, mailed coupons and even business forms. Insert your target’s name and other personalized information directly on the printed piece. This allows you to be much more personalized in your marketing efforts. Target messages based on buying habits, interests, age and more. This printed method of speaking directly to each customer will not only get attention but increase your response rate as well. Contact Corcoran Printing for more information.

PRODUCT SAMPLES

As these samples show, variable data print can be used to customize messaging directly to your customer or target on just about any mailed piece from a letter to a postcard.

Customize your marketing pieces with variable data print services.

Variable data printing uses software to personalize each individual printed piece with unique information from a spreadsheet or database.

Using variable data to personalize a print project is much more engaging for each recipient. Imagine being able to create a customized message for each recipient. You’re sure to make a lasting impression with variable data printing. Give variable data print a try on your next mailer.  At Corcoran Printing, we provide variable data printing services for just about any printed marketing piece in any quantity. Contact us to learn more or for a print quote.

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