Printed company holiday cards connect businesses to the recipient in a way that an electronic greeting can’t. A printed corporate holiday card connects on a much deeper level than a social media or email greeting. People still love to get mail, even in this digital age. Consequently, customers really look forward to receiving and opening company holiday cards.
In addition, printed business holiday cards can help you generate goodwill. They will reconnect your brand with customers and also strengthen business relationships. A printed company holiday card will demonstrate the importance of your customers and how much you value them. Especially if you keep your approach sincere, with no sales pitch, just a genuine holiday message.
Facts about direct mail and customer loyalty
According to the Direct Marketing Association (DMA), direct mail has the greatest impact because it offers a tangible experience for the customer. Research found that all age groups are interested in receiving and responding to mail. Company holiday cards are an ideal way to strengthen loyalty. Furthermore, branded holiday cards can also help improve customer retention. A study by Harvard Business School found that increasing customer retention by even 5% could increase profits between 25-95%. Achieve higher customer retention by building a strong rapport and developing loyal relationships. Build better customer relationships through personalized printed company holiday cards. Your loyal customers will soon become your best brand ambassadors.
10 Tips for effective company holiday cards
First of all, don’t go digital. Print is worth the extra time, effort and expense, so you may show your customers they are valued. Printed branded holiday cards are much more meaningful. Paper cards have a much longer shelf life than a holiday email that can be easily deleted before being read.
Custom design a vibrant corporate holiday card to fit your brand. If you don’t want to invest in a custom design, find an existing business holiday card design that best represents your business. Be sure your corporate greeting card is high quality and tasteful. The tone and style of your company holiday cards should reflect your business and your brand.
Be aware of religious and cultural beliefs. Keep the card message and design more generic to avoid offending anyone. You can personalize more through a message.
Try to avoid making a sales pitch. Keep the tone of your printed corporate greeting card more an expression of goodwill.
Impress with special print effects on our holiday greeting card. Consider foil stamped company holiday cards. The effect will really stand out. Die cut holiday cards and embossed holiday cards are sure to get your brand noticed.
Select quality paper for your custom printed branded holiday cards. Corcoran Printing will be able to help you select the paper stock and envelope style to best fit your card. There are many thicknesses and textures from which to chose. The paper selection should enhance the design of the printed corporate greeting card. It should also enhance any hot foil stamping or embossing.
Personalize your printed corporate greeting card with a signature and personal message. Signing a card and adding a handwritten message is a wonderful touch. Printed company holiday cards signed by the business owner will also show a very personal touch. If your list is too large for hand-written personalization, incorporate your digital signature and a personal digital message. What will be most welcome and appreciated by the recipient? It could be a simple message of thanks and gratitude for their support over the past year.
Start planning now. Most of all, be aware of the holiday mail rush. Be sure to order and mail your printed company greeting cards on time. You don’t want them arriving after the holidays. You can begin to mail your holiday card anytime after Thanksgiving.
Double-check the accuracy of your mail list. Be sure to update contact names and addresses. There’s nothing worse than addressing it to the wrong person or having a typo in the recipient’s name.
Finally, consider including a corporate branded holiday gift for VIP customers and clients. Corcoran Printing offers a wide array of branded promotional items and branded holiday gifts. You may have a few customers or business contacts that you would like to acknowledge with a bit more this holiday season. Corcoran Printing can help.
Order your company holiday cards today
Printed branded holiday cards will let the recipient know they are important and valued. Remember, people like to get mail, especially cards. Therefore, you can make a customer’s day this holiday season. Printed company holiday cards are a great investment in customer relationships. Most noteworthy, this small gesture of thoughtfulness can help solidify your business relationships.
There are many ways to put print to work for you in the digital age. This includes cross promoting your Facebook page and other social media pages on all of your printed pieces. Including your Facebook URL and Facebook logo on printed materials is a great way to increase likes on your page. Examine all print media used in your business and develop a plan to include your Facebook information on all of your printed materials. Clearly display your Facebook page information on all printed ads, brochures, customer letters, statement stuffers, flyers, postcards, coupons, catalogs, direct mail pieces and even your business cards.
Posters and direct mail pieces, such as catalogs and postcards, are a great way to cross-promote your company Facebook page and your other social media sites, such as Twitter. Once you build your likes and followers, be sure to keep your fans interested with informative and insightful content. Be interactive, ask and answer questions, post photos and participate in discussions. Relevant content and interaction is a great way to turn Facebook fans and Twitter followers into customers.
How often should you post to social media? Yahoo Small Business says that in general you will want to post at least 3 times per week, but that posting every day is even better in keeping you connected with your fans. The shelf life of Facebook posts are actually quite short. A survey by Wisemetrics found that a Facebook impression takes only 2 hours and 30 minutes to reach 75% of its max. This is just another reason to post every day if you want to reach the maximum number of fans.
Print and social media go hand and hand in today’s world to help you get the most attention for you advertising time and dollar. Colorful graphics, foil stamping and die cutting on printed pieces still grab attention in the hands of potential buyers and those same graphics crossover well into social media. Driving customers and prospects to social media pages, as well as to your website, is a great way to insure immediate contact.
According to the Direct Marketing Association (DMA) 44% of customers visit a brand’s website after receiving direct-mail marketing, while 34% search for them online. A survey by Pitney Bowes found that 76% of small business owners say their ideal marketing strategy encompasses a combination of both print and digital media.
With a combination of both, you will stay ahead of the competition in customer communication and engagement. Be sure to maintain consistency across both print and digital media to keep your brand instantly recognizable in both circles. Use special offers on printed pieces to drive customers directly to your website or social media pages and QR codes for customers to scan and go directly to your site. By printing a scanable QR code right on your printed piece, you not only allow customers to the ability to go immediately to your site, but you can also track use.
A fully digital marketing approach can be a big mistake. When planning your marketing and advertising strategy, remember that print and digital media work well together to enhance the results of your marketing efforts. When you find the right balance of both, you will see an increase in customer interaction and business.
Printed marketing materials are still the most effective way for companies to deliver their sales pitch to buyers. Great marketing materials can mean the difference between success and failure in sales. These materials must send a message that you are professional and serious about doing business. An emailed pdf just doesn’t pack the same punch as a well-branded pocket folder filled with professional marketing materials. Providing professional printed materials also lets your sales team know you are invested in them and their success. When you use these materials to enhance your social media presence, it will only strengthen the connection between you and your customers and prospects.
Corcoran Printing is a full service commercial printer serving northeast Pennsylvania, New York, New Jersey, Philadelphia and entire east coast. Corcoran Printing provides a full array of printed services from full-color postcards, brochures, kit covers, catalogs and other marketing materials, to specialty foil and die cutting projects and complete direct mail services. For more information on how we can help you reach your marketing goals, call 1-800-564-0085 or visit us at www.corcoranprinting.com. We also encourage you to like the Corcoran Printing Facebook page.
As any office knows, having proper supplies such as custom pocket folders, pens and document organizers is key to daily operations. However, there is one necessity that doesn’t just belong in the office – stationery.
Professional, well-designed stationery can speak volumes about a business to its clients, customers, vendors and the media. Fortunately, there are a few tips that will keep businesses’ letters from being tossed out as nothing more than junk mail.
First, business owners should identify how they want to portray themselves. Do they want their image to be serious? Fun? Bold? Adventurous? Once a tone has been decided, owners should make sure to keep other materials such as business cards, envelopes, postcards and brochures consistent with their letterhead, eHow.com advises.
If owners are facing a creative block, they should consider looking at the letters they receive. What grabs their attention and makes them want to continue reading? Conversely, what do they immediately throw away?
Finally, owners can start playing with colors and fonts. If individuals aren’t comfortable with their own design skills, it may be a good idea to search out a professional. Both graphic designers and print shops are good resources to begin with.
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While numerous companies and organizations may be racing to leave their digital footprint on social networks, blogs and websites, one business is advising owners not to be hasty and dismiss their traditional marketing strategies, such as direct mail.
Author, business consultant and former syndicated columnist for The Los Angeles Times Jane Applegate recently advocated for clients to go back to the basics with their marketing ideas at a forum sponsored by the Sales and Marketing Society of the Mid-South and the Greater Memphis Chamber.
“So many are asking, ‘What do we do now?’ because the marketing and media landscape is changing so dramatically,” said Applegate, according to The Commercial Appeal. “I advise clients to get back to the basics and develop a compelling message, and when appropriate, integrate that with all these fun and groovy social media options.”
To do so, Applegate told attendees that they must find ways to integrate technology and advertising in a way that includes rather than alienates consumers. Whether this means leveraging direct mail, other print strategies or digital channels is up to consumer preferences.
One of the most popular features on printed materials these days are quick response codes. Whether it’s a post card or brochure, businesses and other organizations seek to engage smartphone users by implementing the bar-code system.
However, as technology continues to develop, there are other systems that are emerging right on its heels. One of them is the SnapTag, which send videos to smartphones once scanned in.
“SnapTags are yet another form of 2d barcode,” Digital Nirvana reports. “They have similar characteristics to QR codes, but unlike QR codes, you can also take a picture of them, text it back to SnapTag, and the content (image, video or link) will be sent back to you much the same way as JagTags. The SnapTag platform is built around mobile SnapTag sites so the person scanning the tag or accessing the content automatically lands on a mobile optimized page. ”
Smartphones have forever changed the way that people receive information. Implementing bar-code systems that engage users of this technology could go a long way in helping to increase profits.