Small Business Marketing

Tis the season to spread customer cheer with company holiday cards

October 16, 2017

Printed company holiday cards connect businesses to the recipient in a way that an electronic greeting can’t. A printed corporate holiday card connects on a much deeper level than a social media or email greeting. People still love to get mail, even in this digital age. Consequently, customers really look forward to receiving and opening company holiday cards. […]

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Corcoran Printing encourages the use of print media to enhance social media and get more Facebook page likes

April 13, 2015

There are many ways to put print to work for you in the digital age. This includes cross promoting your Facebook page and other social media pages on all of your printed pieces. Including your Facebook URL and Facebook logo on printed materials is a great way to increase likes on your page. Examine all […]

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Designing office stationery to stand out

March 25, 2014

As any office knows, having proper supplies such as custom pocket folders, pens and document organizers is key to daily operations. However, there is one necessity that doesn’t just belong in the office – stationery. Professional, well-designed stationery can speak volumes about a business to its clients, customers, vendors and the media. Fortunately, there are […]

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Multichannel marketing requires integration, not alienation

February 27, 2014

While numerous companies and organizations may be racing to leave their digital footprint on social networks, blogs and websites, one business is advising owners not to be hasty and dismiss their traditional marketing strategies, such as direct mail. Author, business consultant and former syndicated columnist for The Los Angeles Times Jane Applegate recently advocated for […]

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New technology in the printing sector

December 31, 2013

One of the most popular features on printed materials these days are quick response codes. Whether it’s a post card or brochure, businesses and other organizations seek to engage smartphone users by implementing the bar-code system. However, as technology continues to develop, there are other systems that are emerging right on its heels. One of […]

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