Corcoran Printing #MatchColorMonday Pantone Possibilities

Tuesday, September 12th, 2017

Corcoran Printing #MatchColorMonday can help when looking for color ideas for your next print project. #MatchColorMonday can be found on Corcoran Printing’s Facebook and Instagram pages. Every Monday, the commercial full color and foil print team showcase a different pantone color palette. Photos are taken of the palette paired with an item that matches. Finally these colorful photos are meant to spur the design imagination.

Thousands log on to Corcoran Printing’s social media sites each week to see what creative pantone concept the print team has come up with. Corcoran Printing #MatchColorMonday has tied in national brands from General Mills and Kellogg’s cereals to Blue Diamond almonds and Skittles candy. This fresh approach to showcasing color also incorporates seasonality and current events. Follow Corcoran Printing on social media and you won’t be disappointed. You may view a sea of gummy sharks swimming among a palette of Pantone ocean blue one week. A bright summer field of wildflowers highlighting Pantone shades of yellow may spark your print imagination the next week.

This clever concept is sure to provide many ideas for your next printed postcard or brochure. Corcoran Printing #MatchColorMonday always features various shades of a certain color. Print experts also inform as to the best ways to achieve color harmony. You will get paper stock ideas, as well as foil stamp and emboss ideas. Corcoran Printing provides examples of just how easy it is to find a Pantone color to complement a photo or graphic. The goal is to create a unique look for design of a print piece that will grab attention.

Selecting a Pantone Color

Designers will quickly and easily find a particular color on the Pantone website. Simply type in a color, such as aqua, peach or pink. You will then scroll through many different shades of that color. For ease of navigating, the PMS or Pantone colors are even divided among ideas for graphic designers, fashion and interior designers, and industrial designers.

Find the most recent Pantone Color Report and also the color of the year, along with color pairing ideas. In addition, the site also has many informational articles on the use of and selection of colors. The site pairs well with the creative ideas of Corcoran Printing #MatchColorMonday. With both, you will be well on your way to selecting the right colors to make your next printed marketing piece pop.

The Use of Color in Design and Print

Color is often used to create a particular mood. Different colors can have an impact on customers. Careful attention should always be given to colors used in logos, printed postcards and printed brochures. Finally, here are some examples of how your customers may be affected by the use of the use of various colors .

  • Red is often used to convey a feeling of strength, excitement and importance.
  • Orange gives the feel of a casual energy and a bit of fun.
  • Yellow brings a mood of happiness and friendliness.
  • Green is of course the color of nature. It has an environmentally friendly look and peaceful feel.
  • Blue is often used to suggest trustworthiness, dependability and security. Blue is a color used by many brands.
  • Black can set many moods. It is frequently used to sympbolize luxury and sophistication when advertising certain products.

See Corcoran Printing #MatchColorMonday for great color ideas!

Be sure to follow Corcoran Printing on Instagram to see the #MatchColorMonday ideas every week. You can also like Corcoran Printing on Facebook for more color print and specialty foil ideas. Corcoran Printing is the printer of choice for many national brands, as well as local and regional businesses. Call a Corcoran Printing color and print expert today at 800.564.0085.

 

 

 

 

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Produce an extraordinary design with foil printing

Thursday, May 11th, 2017

Specialty print techniques, including foil stamping and embossing, can really take your print project to the next level. The gold foil printing experts at Corcoran Printing can help direct you to the specialty print that will best fit your design goals.

In a world where attention spans are getting shorter, especially within the millennial population, you have just seconds to attract attention to your brand with a printed piece. Once you do capture that attention with something that really jumps out, such as foil printing or embossed printing, you are ensuring that your message will reach your target.

What is Foil Printing?

Hot foil stamping is a process that uses an engraved metal plate (a die) to project a specific design on a piece of paper. The hot die comes in contact with foil and then transfers foil in the shape of the die onto the surface of your paper. The foil affect can be stunning. Foil stamping is also referred to a flat stamping, hot stamping, gold stamping and gold leaf printing. Custom foil print works well on many different paper stocks. It also works well with a range of designs, from intricate to very simple. You are not just limited to gold foil print or metallic effects. There are a range of other looks and finishes.

 

Types of foils for foil stamping

  • Metallic foil – Gold foil stamping and other foils are probably the most commonly used. The metallic foil produces a wonder shimmer that jumps off your paper. Metallic foils come in various shades from traditional gold, silver copper and bronze foils to a vast array of colors.
  • Foil finishes – Another popular foil is gloss pigment foil. Gloss pigment foils don’t produce a shiny metallic look, but rather a very glossy finish. It comes in a variety of colors and gives almost a painted look to your printed piece. Matte pigment foils area also available, and come in various colors. Rather than a shiny look, they produce a dull finish during the hot foil stamp process, for an even more distinct look.
  • Foil effects – In addition to various colors, foils can come in a variety of effects. This can include imitation leather, wood grains, marble, snakeskin, pearl and various geometric patterns among others.
  • Holographic foil – Hologram images creating 3 dimensional looks on foils are also used in the foil print process. They will give an illusion of depth to your piece. The effect created by these holographic foils is extremely unique, almost giving a movement to you paper. Holographic foils can also be used to add security to a particular print project. They are ideal for a printed specialty ticket or a printed VIP pass.

Combining Embossing with Foil Stamp Printing

Embossed printing is also accomplished with dies. Paper is pressed between two heated dies to ingrain the desired image. Embossing will create a raised image on the paper, while debossing will create an indented image. Both embossing and debossing will produce a fantastic, rich feel to your print project. Foil stamping can be combined with embossing for an even more spectacular print effect. This technique adds shine and depth to specialty or wedding invitations, business cards, kit covers, brochures, book covers, gold foil stamps and much more. When embossing does not combine foil print, it is considered blind embossing. Blind embossing can still add a multi-dimensional effect that creates a level of understated sophistication to the look and feel to your printed marketing materials. With foil stamping and embossing, the design possibilities are limitless.

Five ways your foil stamp printer can help
  1. Provide art preparation and design input as to the type of design that transfers best to a die for foil printing or embossing. The Corcoran Printing team has worked with hundreds of designers to help accomplish the most eye-catching print projects. We would love to help you.
  2. Assist in selecting the appropriate paper for foil stamp printing. The foil printers at Corcoran Printing can help you select the ideal paper for foil stamping and embossing. You will want to be sure you select the ideal colors to complement your foil selection, as well as the correct texture and paper weight. Both play a key role in the end look of your printed piece.
  3. Provide an overview of the different types of foils available. The foil printers at Corcoran Printing have assisted thousands of clients in producing the finest foil printed products. These include invitations, brochures, business cards, postcards, booklets, gold foil stickers, diplomas and much more. They are experts at foil printing and can assist you in selecting the ideal foils to achieve your goals. They will be able to show you many samples that will give you an idea of how your completed foil print project could look.
  4. Should you add embossing? The emboss print specialists Corcoran Printing will be able to honestly advise you as to whether or not emboss would work with your foil stamp design and goals. The print team can direct you as to whether a project should be embossed or debossed. They can provide you with many samples to help you decide. They can also show you various finished printed projects, such as embossed certificates and foiled diplomas, some that incorporate both effects and some that don’t.
  5. Provide a full array of print and mailing services. At Corcoran Printing, we not only focus on foil stamp printing, but we have been in the commercial print business for more than 75 years. There are not many printers who can say that. And, after 75+ years, are number one focus is still helping our clients with all things print.

Call a foil stamp print expert at Corcoran Printing today at 800.564.0085 or visit us online at corcoranprinting.com.

 

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Direct mail that is light and slim is more likely to be read

Thursday, August 8th, 2013

When creating printing and mailing sales literature, especially brochures, it is essential for small businesses to think skinny.

Why exactly should companies slim down their print marketing materials? Because if business owners stopped to observe how they sort and open their mail, they would realize that heavy pieces, such as magazines and packages of literature, get set aside to be read later, if at all, Eric Kunin explains in an article for Inc. magazine.

According to Kunin, recipients generally read simple and quick mail right away. Materials that look time consuming will likely be saved for a later time, meaning that your business could be missing out on a profitable business opportunity.

“Send a minimum amount of literature early in the sale … Save the comprehensive literature kit for your in-person meeting or for a later stage when the prospect has invested time in you and has more motivation to fully read it,” Kunin writes.

A great way to present a lot of information in a lightweight fashion is through a brochure. Designed to give recipient’s an introduction to the business, brochures can pique interest without overwhelming.

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Trader Joe’s connects with consumers via brochure printing campaign

Monday, August 5th, 2013

In an effort to stay engaged with its consumers, Trader Joe’s relies on two primary modes of communication: a monthly brochure printing campaign and radio advertisements.

It sends out its Fearless Flyer on a monthly basis to consumers, Business Insider wrote for the source. The 20-page brochure features stories about the grocery store’s products, images, information, quotes and a shopping guide that customers are encouraged to cut out and bring with them to remember what they need to purchase.

“[Trader Joe’s Fearless Flyer is] the kind of brochure that you hang onto rather than file away in the circular recycling bin,” Denise Lee Yohn wrote for the source.

In a multichannel approach to reaching its consumers, Trader Joe’s also targets consumers with radio ads. The ads feature its CEO Dan Bane and employees discussing the store’s products.

A multichannel marketing approach is an advised approach, especially in today’s society where consumers are hit at a variety of touch points. Despite the effect of digital marketing, print still is a heavy hitter in terms of impact on the average consumer.

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Southbury, Connecticut drives tourism to Historic District with brochures

Tuesday, June 11th, 2013

Southbury, Connecticut, is promoting its Historic District via a brochure printing campaign, which will help guide both residents and tourists around the locale. Nine local businesses helped support the initiative, resulting in the creation of 1,800 brochures.

Residents and visitors to the town can pick up a brochure at the Library Reference Desk, the Town Clerk’s Office and the Historical Society Museum at the Old Town Hall in Southbury. They are also available at a variety of local businesses that agreed to support the brochure printing campaign.

“When we designed the brochures, we envisioned that they would be an attractive marketing tool for area businesses”, said Ed Edelson, historic preservation coordinator for Southbury in a statement. “Enough room was left on the cover to allow businesses to include their name, logo and contact information. In return for providing them with the brochure, the businesses agreed to have half of the printed brochures placed in town locations.”

Brochure printing campaigns are frequently leveraged by towns to promote tourism. For example, two Arizona-based towns recently teamed up to launch a $15,000 effort to entice more visitors to the region.

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