Every Door Direct Mail Helps Small Businesses Reach New Customers

Tuesday, July 22nd, 2014

Save money on postage and reach your target market without a mailing list with Every Door Direct Mail Retail by the U.S. Postal Service. EDDM is a new way to think about marketing your products or services. You just target your audience through neighborhoods, carrier routes or other geographic areas, and the post office delivers your printed piece directly to every mailbox on that route for only 17.5 cents per piece.

Direct mail is an effective way for small businesses to generate leads, increase traffic and build sales. It puts your message directly in the hands of the consumer. EDDM offers other key benefits as well, including no postage permit requirements, no names or addresses needed, and also plenty of room for your message with a variety of size options. Three of the most popular size options are postcards (6.5 X 9), oversized postcards (8.5 X 11) and tri folds (4.25 X 14). There is a 5,000 piece maximum per day, per post office, but the minimum quantity to qualify is just 200 pieces, making EDDM affordable for every business.

Direct mail can be an extremely effective tool to not only find new customers, but also build relationships with existing customers. It creates that one on one connection that other media channels can’t match, helping small businesses to go that extra mile with a more personal touch. EDDM is the ideal marketing tool for every small business, from attorneys, auto dealers and real estate agents to restaurants, retailers, banks and more.

Statistically, direct mail is still one of the most effective forms of advertising for any business, delivering a higher return on investment than any other medium. According to the Direct Mail Association (DMA) Fact Book for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail.  Some great examples of how businesses are using EDDM include coupons, menus, grand opening announcements, sales announcements, and new product and service advertisements.

The direct mail experts at Corcoran Printing can help you get your EDDM campaign underway today. We can help you choose your geographic target area and professionally print your mailer. Our graphic artists can put together an innovative and eye-catching mailer based on your needs and make sure that it meets all of the postal size and weight requirements. We can even prepare all of the paperwork and deliver the mailer to the post office for you.

Visit us online at www.corcoranprinting.com or call us today at 1-800-564-0085 to talk about how this program can work for you.

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USPS targets small businesses’ direct mail initiatives

Monday, April 22nd, 2013

The United States Postal Service’s troubles have caused them to propose a variety of changes, including increased postage rates and no Saturday service. However, the federal agency may now be targeting small businesses and direct mail campaigns to help them boost business.

According to Post & Parcel, the USPS will send postmasters nationwide to advertise a new simplified printing and mailing service for small businesses. The events, called “Grow Your Business” days, educates companies on the agency’s offerings.

For example, as part of the initiative, the USPS will be waiving permits and mailing fees and simplifying mailing list requirements. So far, in just the first few days, approximately 500 companies have signed up for the program.

“We’re getting very, very good stories from businesses across the country, that this is fitting with exactly what they are looking for,” David Mastervich, manager of catalogs, periodicals and saturation mail for USPS, told the source.

“They’ll be small mailings, but I think there will be a lot of them,” he added.

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USPS agrees to senators’ proposal

Tuesday, December 20th, 2011

Despite a slew of recent troubles and budget cuts, the United States Postal Service offered one holiday present to employees and direct mail marketers: no more closures, at least for the next five months.

As a result of a request made by U.S. Senator Bernie Sanders of Vermont and signed by 22 other senators, the USPS has agreed not to close any post offices or mail processing facilities for five months beginning on December 13, Direct Marketing News reports.

Sanders went further, though. In the letter he summarized the problems the organization is facing, as well as possible solutions. Among them were allowing the USPS to sell non-postal products, revoking six-day delivery and reconsidering the mandate that the USPS must prefund retiree benefits for 75 years.

"We all agree the prefunding requirement is overly ambitious," Postal Regulatory Commission chairman Ruth Goldway said, according to the source. "It most likely overstates the amount of money needed to establish such a fund, and no other government agency has to pay this. The funding mechanism should be at the very least adjusted."

For small businesses, the USPS continues to be a linchpin of their marketing strategies, as direct mail provides consumers with a tangible reminder of their products and services.

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Small businesses praise ‘Sample Showcase’ program

Tuesday, May 3rd, 2011

Last month, the United States Postal Service announced a slew of initiatives, aimed at spurring direct mail volumes. Now, the first round of its "Sample Showcase" program is receiving high praise.

While the program, which sends consumers a package of promotional materials, primarily features big name brands such as Starbucks and Secret, smaller companies in the initiative are saying the program is providing results, Direct Marketing News reported.

"Not only do we know that our small, flat product isn't going to get lost in the mail, but being in a box with big name products elevates the perception of our brand," Ann Foppe, senior director of trade marketing at Gum Soft-Picks, an oral healthcare product, told the source.

Foppe added that for smaller businesses with a less well known product, the program works exceptionally well, introducing consumers to a product they may never have given a second glance to at the supermarket.

Small businesses are also benefiting from the USPS' "Grow Your Business" days that educate owners on how to make use of saturation mailing and other services to reach consumers.

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QR codes to promote direct mail in USPS program

Monday, April 18th, 2011

Quick response codes are getting another endorsement for adoption – this time from the United States Postal Service.

From July through August, the USPS will be giving businesses a 3-percent discount if they include QR codes on their direct mail pieces, including letters, flats and packages.

The codes, which the agency hopes will demonstrate the utility of cross-channel marketing campaigns, allow owners of smartphone devices to scan them to access online content, special deals and even competitions.

"We firmly believe that mobile barcodes add significant value to mail – they help increase response rates and they help establish relationships with those that don’t have necessarily already have a relationship with mail – for instance those in younger generations," Postal Service manager of marketing mail Thomas Foti told the source.

However, businesses hoping to take advantage of the promotion must use the discount and the QR codes only for marketing purposes, not for internal tracking.

QR codes have been quickly gaining ground in marketing circles, especially as the number of smartphone users continue to increase. According to a recent report from comScore, approximately 70 million Americans own the devices.

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