Are your printed cigar bands collector worthy?

Thursday, March 7th, 2019

High quality printed cigar bands with an artistic and intricate design are a cigar band collectors dream. Cigar wraps have evolved over time, but they still hold a certain mystique to those who truly appreciate the artistic beauty and individuality of them.  The collection of custom cigar rings was once all the rage and a great passion of those who truly appreciate them. According to Cigar Aficionado, American collector Joe Hruby gathered more than 216,000 cigar bands in his 70 years of collecting. In fact, Wikipedia mentions that before his collection was complete, Hruby was listed in the Guinness Book of World Records for having compiled over 165,000 distinct varieties of bands. When cigar-band collection was at its peak, some cigar companies actually gave away complete sets of bands to collectors. Another offered products in exchange for bands.

When competition in cigar manufacturing declined and less bands were produced, interest in collection in the U.S. began to drop. It remains a popular hobby in Europe today. With the print of more unique cigar wraps, this trend can easily make a come back in the U.S. After all, custom cut cigar rings that are gold foil printed and embossed can be seen as works of art. Just imaging if a new trend in cigar band collection started with a custom printed cigar ring for your brand. If cigar smokers took the time to really marvel at the work of art wrapped around your cigar. What if it was a true representation of your quality and prestige? With the right luxury cigar wrap printer, it can be.

The history of the cigar band

Legend has it that cigar wraps date back to the 18th century to the days of Russian Empress, Catherine the Great. Tales say she insisted her cigars be wrapped in silk, so the tobacco would not stain her delicate fingers. Myth goes on to say that some of her followers at the time began to wrap their cigars in fabric to imitate their queen. This tale may or may not be true.

Dutch cigarmaker Gustove Bock, an immigrant to Cuba, is actually credited with the invention of the traditional cigar band in the 1980s. He ordered paper rings with his signature placed on them put on every cigar intended for expert to Europe. The trend caught on, and by the 1850s, Cuban cigarmakers where branding their products with cigar rings as well. It is written they were registering their cigar bands with the government and advising consumers to insist on banded cigars.

Brands began to represent their cigars as regal and prestigious with designs of crests, special seals and other unique and regal representations. Some bands made in the early 1900s where supposedly printed with real gold gilt. Today, printed cigar bands continue to represent a specific brand or cigar company. Some tell the specific type of cigar as well. They have continued to be an interesting and artistic way to market and brand a cigar.

Will your cigar be judged by its cover?

There’s a good possibility your cigar may be judged by that cigar wrap that fits so perfectly around it. It communicates the authenticity of your cigar, but does it truly reflect the fine quality and luxury of your cigar brand? A foil stamped luxury cigar band is essential to enhancing the presentation of your product. Of course the flavor and aroma of a cigar is most important, but in cigar product packaging and presentation, looks do matter. Cigar wraps are a key part of the overall premium cigar experience.

At Corcoran Printing cigar band printers we make use of specialized print techniques to produce the sophisticated cigar rings your product deserves. This includes expert cigar band die cutting, custom printed cigar wraps, embossed cigar bands and gold-foiled cigar bands. Our printed cigar bands are custom cut to fit the specific shape of your cigar. We offer high quality luxury cigar band print for the tobacco industry. Learn more about our foil stamped cigar bands and printed cigar wraps on the Corcoran Printing website.  Read our blog article Five reasons your product packaging may be limiting your sales or more about enhancing your cigar packaging with Foil Stamping.

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Dazzle Consumers with Foil Stamped Packaging

Monday, December 4th, 2017

Retail spaces are crowded with many products this holiday season. In fact, competition between products is fierce throughout the year. How can you help your product stand out and catch the attention of consumers? According to the Journal of Applied Packaging Research, packaging plays a crucial role in communicating the benefits of a product to consumers. Packaging designers often use high visibility enhancements. This includes foil stamped packaging and gold foil to catch consumer attention and sell products.

Clemson University published a study for the Journal of Applied Packaging Research. It looked at how incorporating foil stamping to consumer good packaging affected consumer attention and purchase preference. Most noteworthy, the research found that foil stamping product packaging significantly affected consumer attention towards the product. Results showed that foil stamp print could be a highly strategic influencer on consumer attention and purchase decision. The study mentioned that “specific stimulus characteristics prompt consumer response.” Packaging stimulus included color, size, the incorporation of complex stimuli, and the degree of novelty of the stimulus. Embossing, holographic print and foil stamping all have the potential to separate a package from its competitors. In conclusion, the study recommended testing of these special print packaging affects to be sure they benefit your particular brand and product.

How can you bring your product to life with foil stamped packaging?

When gold foil stamping or another metallic foil stamp is added to packaging, the result can be brilliant. Foil packaging can draw immediate attention to a product. Furthermore, foil stamp print can be combined with embossing to create a 3D affect, getting even more attention. Foil stamping is not only used to create an elegant packaging for luxury products, but also more frequently to gain consumer attention for every day products.

Foil stamp printing does not use ink., therefore specialized foil stamping is ideal for darker colored papers. It adds a depth of richness to the look of product packaging. A foil stamp effect can make a consumer product stand out in a crowded market of competitors, as well as sway purchase decisions.

Three special print effects for product packaging

  1. Hot Foil Stamping -Corcoran Printing helps bring an eye-catching metallic effect to product packaging for many retail clients. From hot foil stamping labels for retail bags or boxes, foil stamped jewelry tags or gold foil hang tags to foil stamped product wraps and foil candle toppers. Contact Corcoran today to learn more about foil stamped packaging.
  2. Embossed product packaging – Retail is more competitive and businesses are looking for new ways to call more attention to their brand and products. While a foil-stamped package can add that sparkle you need to catch the eye of busy consumer, embossing ads a 3D effect to the packaging.
  3. Die Cut printing – Consider the special effect of a die cut, foil stamped hang tag for clothing, jewelry or other products. This form of retail packaging can also catch attention. Die cutting enables your print piece to have a unique cutout that can vary from simple to intricate. Die cut shapes on tags or die cut windows in product boxes can help to showcase a particular product.

Foiled packaging that stands out on a store shelf

Many companies focus all of their time and energy on product development, and not enough on packaging to help sell their product. Customers often make spur of the moment purchase decisions when they are in a store. For this reason, it’s extremely important that you take an opportunity to grab the attention of a consumer. You can do this with your packaging design and print. Quality printing is important, so don’t cut corners. If you want to showcase a quality product, you can’t do it with cheap packaging. The quality of the print and the packaging is a reflection of the quality of the product.

The packaging print experts at Corcoran Printing can help you learn more about Foil Stamp Printing & Embossing for packages. Learn about Die Cut Printing for packages as well. Corcoran Printing can also help with product packaging design ideas to be sure your product shines in stores. Packaging has an immense impact on how consumers perceive your brand. Be sure to make an impression with your packaging that influences a consumer to purchase your product. Learn more about how special effect printing and foil stamped packaging can help sell your products by calling Corcoran Printing at 800.564.0085.

 

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Tis the season to spread customer cheer with company holiday cards

Monday, October 16th, 2017

Printed company holiday cards connect businesses to the recipient in a way that an electronic greeting can’t. A printed corporate holiday card connects on a much deeper level than a social media or email greeting. People still love to get mail, even in this digital age. Consequently, customers really look forward to receiving and opening company holiday cards.

In addition, printed business holiday cards can help you generate goodwill. They will reconnect your brand with customers and also strengthen business relationships. A printed company holiday card will demonstrate the importance of your customers and how much you value them. Especially if you keep your approach sincere, with no sales pitch, just a genuine holiday message.

Facts about direct mail and customer loyalty

According to the Direct Marketing Association (DMA), direct mail has the greatest impact because it offers a tangible experience for the customer. Research found that all age groups are interested in receiving and responding to mail. Company holiday cards are an ideal way to strengthen loyalty. Furthermore, branded holiday cards can also help improve customer retention. A study by Harvard Business School found that increasing customer retention by even 5% could increase profits between 25-95%. Achieve higher customer retention by building a strong rapport and developing loyal relationships. Build better customer relationships through personalized printed company holiday cards. Your loyal customers will soon become your best brand ambassadors.

10 Tips for effective company holiday cards

  1. First of all, don’t go digital. Print is worth the extra time, effort and expense, so you may show your customers they are valued. Printed branded holiday cards are much more meaningful. Paper cards have a much longer shelf life than a holiday email that can be easily deleted before being read.
  2. Custom design a vibrant corporate holiday card to fit your brand. If you don’t want to invest in a custom design, find an existing business holiday card design that best represents your business. Be sure your corporate greeting card is high quality and tasteful. The tone and style of your company holiday cards should reflect your business and your brand.
  3. Be aware of religious and cultural beliefs. Keep the card message and design more generic to avoid offending anyone. You can personalize more through a message.
  4. Try to avoid making a sales pitch. Keep the tone of your printed corporate greeting card more an expression of goodwill.
  5. Impress with special print effects on our holiday greeting card. Consider foil stamped company holiday cards. The effect will really stand out. Die cut holiday cards and embossed holiday cards are sure to get your brand noticed.
  6. Select quality paper for your custom printed branded holiday cards. Corcoran Printing will be able to help you select the paper stock and envelope style to best fit your card. There are many thicknesses and textures from which to chose. The paper selection should enhance the design of the printed corporate greeting card. It should also enhance any hot foil stamping or embossing.
  7. Personalize your printed corporate greeting card with a signature and personal message. Signing a card and adding a handwritten message is a wonderful touch. Printed company holiday cards signed by the business owner will also show a very personal touch. If your list is too large for hand-written personalization, incorporate your digital signature and a personal digital message. What will be most welcome and appreciated by the recipient? It could be a simple message of thanks and gratitude for their support over the past year.
  8. Start planning now. Most of all, be aware of the holiday mail rush. Be sure to order and mail your printed company greeting cards on time. You don’t want them arriving after the holidays. You can begin to mail your holiday card anytime after Thanksgiving.
  9. Double-check the accuracy of your mail list. Be sure to update contact names and addresses. There’s nothing worse than addressing it to the wrong person or having a typo in the recipient’s name.
  10. Finally, consider including a corporate branded holiday gift for VIP customers and clients. Corcoran Printing offers a wide array of branded promotional items and branded holiday gifts. You may have a few customers or business contacts that you would like to acknowledge with a bit more this holiday season. Corcoran Printing can help.

Order your company holiday cards today

Printed branded holiday cards will let the recipient know they are important and valued. Remember, people like to get mail, especially cards. Therefore, you can make a customer’s day this holiday season. Printed company holiday cards are a great investment in customer relationships. Most noteworthy, this small gesture of thoughtfulness can help solidify your business relationships.

Visit Corcoran Printing for more information on printed greeting cards. You will also find information on die cut printing for holiday cards, foil stamping for greeting cards and an extensive listing of our products and services.

 

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Five reasons product packaging may be limiting your sales

Thursday, August 10th, 2017

Do you have a product that’s fighting to stand out on a crowded shelf and catch the eye of the consumer? In addition to being attention-grabbing, your product packaging should also be part of the overall product experience for the consumer. A bit more consideration spent on printed product packaging can be a key to your retail success.

Here are five reasons your product packing may be limiting your sales

  1. First impressions matter. If your packaging is not immediately attention grabbing, consumers may quickly move on to the next product on the shelf. This is especially vital when launching new products. In addition to an appealing design, your packaging should be made with quality materials. This will ensure the product inside is protected and the packaging does not look damaged. Low-quality product packaging can give the impression of a low-quality product.
  2. The packaging is not a proper representation of the product inside. Perhaps you are a manufacturer using environmentally harmful packaging for your environmentally friendly product. That is a big fail when trying reach your target consumer. It may be a reason your product sales are not where they should be. Packaging should always be a true representation of the product inside. For instance, if you are selling a high-end or gourmet product you may want to consider foil stamping and embossing for your packaging. This will give your upscale products a look of sophistication and immediately relate as a luxury product to consumers. This luxury packaging will also have a direct impact on the amount a consumer may be willing to pay for a product.
  3. Your custom printed packaging does not fit your brand. Your packaging must not only fit your product, but it should also fit your brand. Brand recognition with an established brand is important to product success. Your packaging should reach out and grab your target audience, while staying true to your brand integrity. Does your product packaging fit your brand messaging and values? Individual products should keep a consistent look across your brand. It should stay true to your brand while showcasing each separate products identity.
  4. It’s plain and simple, your product packaging is boring. When you are fighting for attention in a crowded marketplace, you need to be innovative and appealing to consumers. Packaging that is lackluster can be the downfall of a good product. Careful attention to color-schemes, print special effects, die cutting and packaging materials can help improve your chances of product success. Think outside the box. Try new and different package shapes, paper textures and special print effects and finishes. The package print experts at Corcoran Printing can help you come up with innovative packaging ideas.
  5. Does your packaging communicate clearly? What is this product and what is it for? Once you capture attention, you want to provide clarity. Are you clear in communicating with the consumer? What are the special features of your product? Any unique ingredients? Is your product organic? Key attributes or endorsements that would sway a consumer to purchase your product should be communicated as a selling point on packaging.

Distinctive product packaging is what’s going to make your product stand out.

Your printed product packaging should always be authentic and memorable, and representative of your brand and your product. It’s best to work with a designer and a retail packaging printer who can turn your packaging vision into a reality. Remember, product packaging is the final thing a consumer will look at before buying. It’s your last chance to influence a purchase.

For more information on how unique professional printed packaging can help you sell more products, contact the die cut, foil stamp and print experts at Corcoran Printing at 1-800-564-0085 or visit us at www.corcoranprinting.com. call Corcoran Printing retail package and retail sales display printers today.

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Produce an extraordinary design with foil printing

Thursday, May 11th, 2017

Specialty print techniques, including foil stamping and embossing, can really take your print project to the next level. The gold foil printing experts at Corcoran Printing can help direct you to the specialty print that will best fit your design goals.

In a world where attention spans are getting shorter, especially within the millennial population, you have just seconds to attract attention to your brand with a printed piece. Once you do capture that attention with something that really jumps out, such as foil printing or embossed printing, you are ensuring that your message will reach your target.

What is Foil Printing?

Hot foil stamping is a process that uses an engraved metal plate (a die) to project a specific design on a piece of paper. The hot die comes in contact with foil and then transfers foil in the shape of the die onto the surface of your paper. The foil affect can be stunning. Foil stamping is also referred to a flat stamping, hot stamping, gold stamping and gold leaf printing. Custom foil print works well on many different paper stocks. It also works well with a range of designs, from intricate to very simple. You are not just limited to gold foil print or metallic effects. There are a range of other looks and finishes.

 

Types of foils for foil stamping

  • Metallic foil – Gold foil stamping and other foils are probably the most commonly used. The metallic foil produces a wonder shimmer that jumps off your paper. Metallic foils come in various shades from traditional gold, silver copper and bronze foils to a vast array of colors.
  • Foil finishes – Another popular foil is gloss pigment foil. Gloss pigment foils don’t produce a shiny metallic look, but rather a very glossy finish. It comes in a variety of colors and gives almost a painted look to your printed piece. Matte pigment foils area also available, and come in various colors. Rather than a shiny look, they produce a dull finish during the hot foil stamp process, for an even more distinct look.
  • Foil effects – In addition to various colors, foils can come in a variety of effects. This can include imitation leather, wood grains, marble, snakeskin, pearl and various geometric patterns among others.
  • Holographic foil – Hologram images creating 3 dimensional looks on foils are also used in the foil print process. They will give an illusion of depth to your piece. The effect created by these holographic foils is extremely unique, almost giving a movement to you paper. Holographic foils can also be used to add security to a particular print project. They are ideal for a printed specialty ticket or a printed VIP pass.

Combining Embossing with Foil Stamp Printing

Embossed printing is also accomplished with dies. Paper is pressed between two heated dies to ingrain the desired image. Embossing will create a raised image on the paper, while debossing will create an indented image. Both embossing and debossing will produce a fantastic, rich feel to your print project. Foil stamping can be combined with embossing for an even more spectacular print effect. This technique adds shine and depth to specialty or wedding invitations, business cards, kit covers, brochures, book covers, gold foil stamps and much more. When embossing does not combine foil print, it is considered blind embossing. Blind embossing can still add a multi-dimensional effect that creates a level of understated sophistication to the look and feel to your printed marketing materials. With foil stamping and embossing, the design possibilities are limitless.

Five ways your foil stamp printer can help
  1. Provide art preparation and design input as to the type of design that transfers best to a die for foil printing or embossing. The Corcoran Printing team has worked with hundreds of designers to help accomplish the most eye-catching print projects. We would love to help you.
  2. Assist in selecting the appropriate paper for foil stamp printing. The foil printers at Corcoran Printing can help you select the ideal paper for foil stamping and embossing. You will want to be sure you select the ideal colors to complement your foil selection, as well as the correct texture and paper weight. Both play a key role in the end look of your printed piece.
  3. Provide an overview of the different types of foils available. The foil printers at Corcoran Printing have assisted thousands of clients in producing the finest foil printed products. These include invitations, brochures, business cards, postcards, booklets, gold foil stickers, diplomas and much more. They are experts at foil printing and can assist you in selecting the ideal foils to achieve your goals. They will be able to show you many samples that will give you an idea of how your completed foil print project could look.
  4. Should you add embossing? The emboss print specialists Corcoran Printing will be able to honestly advise you as to whether or not emboss would work with your foil stamp design and goals. The print team can direct you as to whether a project should be embossed or debossed. They can provide you with many samples to help you decide. They can also show you various finished printed projects, such as embossed certificates and foiled diplomas, some that incorporate both effects and some that don’t.
  5. Provide a full array of print and mailing services. At Corcoran Printing, we not only focus on foil stamp printing, but we have been in the commercial print business for more than 75 years. There are not many printers who can say that. And, after 75+ years, are number one focus is still helping our clients with all things print.

Call a foil stamp print expert at Corcoran Printing today at 800.564.0085 or visit us online at corcoranprinting.com.

 

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