Tis the season to spread customer cheer with company holiday cards

Monday, October 16th, 2017

Printed company holiday cards connect businesses to the recipient in a way that an electronic greeting can’t. A printed corporate holiday card connects on a much deeper level than a social media or email greeting. People still love to get mail, even in this digital age. Consequently, customers really look forward to receiving and opening company holiday cards.

In addition, printed business holiday cards can help you generate goodwill. They will reconnect your brand with customers and also strengthen business relationships. A printed company holiday card will demonstrate the importance of your customers and how much you value them. Especially if you keep your approach sincere, with no sales pitch, just a genuine holiday message.

Facts about direct mail and customer loyalty

According to the Direct Marketing Association (DMA), direct mail has the greatest impact because it offers a tangible experience for the customer. Research found that all age groups are interested in receiving and responding to mail. Company holiday cards are an ideal way to strengthen loyalty. Furthermore, branded holiday cards can also help improve customer retention. A study by Harvard Business School found that increasing customer retention by even 5% could increase profits between 25-95%. Achieve higher customer retention by building a strong rapport and developing loyal relationships. Build better customer relationships through personalized printed company holiday cards. Your loyal customers will soon become your best brand ambassadors.

10 Tips for effective company holiday cards

  1. First of all, don’t go digital. Print is worth the extra time, effort and expense, so you may show your customers they are valued. Printed branded holiday cards are much more meaningful. Paper cards have a much longer shelf life than a holiday email that can be easily deleted before being read.
  2. Custom design a vibrant corporate holiday card to fit your brand. If you don’t want to invest in a custom design, find an existing business holiday card design that best represents your business. Be sure your corporate greeting card is high quality and tasteful. The tone and style of your company holiday cards should reflect your business and your brand.
  3. Be aware of religious and cultural beliefs. Keep the card message and design more generic to avoid offending anyone. You can personalize more through a message.
  4. Try to avoid making a sales pitch. Keep the tone of your printed corporate greeting card more an expression of goodwill.
  5. Impress with special print effects on our holiday greeting card. Consider foil stamped company holiday cards. The effect will really stand out. Die cut holiday cards and embossed holiday cards are sure to get your brand noticed.
  6. Select quality paper for your custom printed branded holiday cards. Corcoran Printing will be able to help you select the paper stock and envelope style to best fit your card. There are many thicknesses and textures from which to chose. The paper selection should enhance the design of the printed corporate greeting card. It should also enhance any hot foil stamping or embossing.
  7. Personalize your printed corporate greeting card with a signature and personal message. Signing a card and adding a handwritten message is a wonderful touch. Printed company holiday cards signed by the business owner will also show a very personal touch. If your list is too large for hand-written personalization, incorporate your digital signature and a personal digital message. What will be most welcome and appreciated by the recipient? It could be a simple message of thanks and gratitude for their support over the past year.
  8. Start planning now. Most of all, be aware of the holiday mail rush. Be sure to order and mail your printed company greeting cards on time. You don’t want them arriving after the holidays. You can begin to mail your holiday card anytime after Thanksgiving.
  9. Double-check the accuracy of your mail list. Be sure to update contact names and addresses. There’s nothing worse than addressing it to the wrong person or having a typo in the recipient’s name.
  10. Finally, consider including a corporate branded holiday gift for VIP customers and clients. Corcoran Printing offers a wide array of branded promotional items and branded holiday gifts. You may have a few customers or business contacts that you would like to acknowledge with a bit more this holiday season. Corcoran Printing can help.

Order your company holiday cards today

Printed branded holiday cards will let the recipient know they are important and valued. Remember, people like to get mail, especially cards. Therefore, you can make a customer’s day this holiday season. Printed company holiday cards are a great investment in customer relationships. Most noteworthy, this small gesture of thoughtfulness can help solidify your business relationships.

Visit Corcoran Printing for more information on printed greeting cards. You will also find information on die cut printing for holiday cards, foil stamping for greeting cards and an extensive listing of our products and services.


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Show your appreciation this holiday season with a holiday corporate branded gift

Monday, November 9th, 2015

Tis the season for corporate holiday gift giving. The holidays are a time to thank clients, employees, vendors and to reinforce customer relationships. What better way to say thanks than with a custom corporate holiday gift. Promotional business gifts are a great way to subtly market your business, recognize employees and impress clients with your thoughtfulness this holiday season.

promo picWho should be on your corporate holiday gift-giving list? In addition to important clients and employees, you should also use holiday business gifts as a way to thank your business partners, referral sources, service providers and valued advisors. Show all of these individuals how much you value their support with a carefully selected corporate holiday gift. Be sure to start planning now. Start by making a list of everyone who will receive a gift. Check it twice, because you don’t want to forget anyone around the holidays.

5 tips to selecting a corporate branded holiday gift

  • Consider what corporate gift would be most useful to the recipient – this may mean choosing a few different gifts or different price levels.
  • Is the gift reflective of the quality of your brand? Remember, the recipient will think of you whenever they use it.
  • Know the gift-acceptance policy of the client or vendor, some may not allow it.
  • Personalize the gift in a tasteful way. Including your name or logo on a corporate gift is a great marketing tool, just do it tastefully. Remember, this is a gift, not an advertisement.
  • Develop a corporate holiday gift budget and select gifts based on that budget.

Avoid last minute holiday stress by selecting your custom corporate gifts now. Corcoran Printing offers a full array of corporate holiday gift ideas and promotional products for all of your business gift giving needs. Need help selecting the perfect holiday business gift? We can help. At Corcoran Printing, our promotional product experts have dedicated much time to learning all of the latest products and most current trends on corporate gift giving.7842347

Corporate holiday gifts are a smart investment for all businesses. You can get the most return on your investment by delivering business gifts in person. Although this may not always be possible, the personal touch will be much appreciated and just help to further enhance the level of client loyalty.

Show clients you value their business this holiday season with a personalized corporate gift. From executive desk sets to custom logo computer accessories, calendars, pens, mugs and much more, the promotional product and corporate gift experts at Corcoran Printing have something for everyone on your corporate holiday gift list. Beat the holiday rush by contacting Corcoran Printing today at 800-564-0085 or shop our online store. http://corcoranprinting.logomall.com


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