‘Go Paper. Grow Trees.’ campaign emphasizes sustainability of print

According to International Paper, tree farmers and other private landowners plant approximately 4 million trees every day – three to four times more than they harvest – and a new campaign by the organization hopes to highlight how the printing and mailing industry helps to keep these forests safe.

The “Go Paper. Go Trees.” awareness campaign hopes to inform readers about the challenges private landowners face in growing and maintaining healthy forests. As part of the initiative, IP has developed a website – GoPaperGoTrees.com – that features forestry facts and multimedia elements such as Go Paper. Grow Trees. videos.

Furthermore, IP hopes that the project will help provide readers with a perspective on the important role that paper products play in keeping forests healthy and safe.

“Consumers continue to be environmentally conscious in the choices they make, so it’s important they base their decisions on facts. The facts are paper products are a sustainable, renewable, recyclable and biodegradable resource – and using paper products can actually lead to a healthier forest ecosystem and the demand for and growth of more trees,” said Teri Shanahan, IP’s vice president of commercial printing.

Fortunately, marketers are continuing to embrace the sustainable aspects of print, using it for poster and brochure printing and direct mail strategies.