When you are looking for an impressive marketing piece to help you make a statement and cross sell your company’s products and services, a pocket folder is a must for your sales team. Also referred to as presentation folders and kit covers, they are an excellent tool when conducting a sales or other type of presentations to both potential and existing customers. They can help effectively communicate your message and organize all of your supporting materials.
Professionally printed presentation folders and kit covers are a terrific way to brand your company with an embossed or foiled logo or other powerful graphic right on the front cover. In addition to developing an eye-catching design for youprir kit cover or pocket folder, be sure to take full advantage of space on the inside and back cover to market products and services. You can fill the folder with an array of collateral materials, from business cards, brochures and sell sheets to newsletters, news clippings, letters and other informational pieces.
While the most popular size of a presentation folder is 9 X 12, which is ideal for holding standard sheets, folders can be customized to your exact shape and size specifications to ensure all of your supporting materials will fit in the space provided.
Printed kit covers and presentation folders are also a wonderful way to present a proposal to a new prospect and are ideal for public relations packets and media kits when promoting your business to the press. They show a high level of professionalism and organization. This versatile and neat way of presenting to clients will provide the highest level of efficiency and ease of sales. They make an ideal leave-behind that is sure to be kept by the recipient.
Choosing the right paper for your pocket folder
There is an array of paper options to consider for your pocket folder. Paper choice will determine the look of the finished product. It is important to choose a heavier stock so the folder stands up to extended use. Typically 12 point is standard thickness while some prefer a stock as heavy as 18 point for extra durability. Gloss coated paper stocks are the best choice when color pictures are
Being used. Higher quality linen, wove or smooth uncoated cover stocks from Neenah or Strathmore produce the best results when Foil stamping or embossing is used.
Designing your pocket folder
Colorful designs will add much visual appeal to the overall look of your folder, as will the addition of foils and embossing. Foils, such as gold, silver or various colors will add great style and contrast to your folder design, especially when used on a darker color. Embossing is great for logos, images or text that you really want to stand out on the cover. Inside pockets can be die cut to your exact specifications, adding even more of a design element to the inside. The inside panels and pockets can also be printed with marketing messages, product or service information. Slits can be included for business cards and also other items, such as CDs.
Finishes for your pocket folder
You can increase the life of your presentation folder with the proper coating and finish. Different coatings can help create a much more lustrous appearance, as well as adding a layer of protection. Lamination will help to make your folder sturdier, while coatings such as varnish or UV will create a glossy shine that can add to the design. There are also gloss & dull coatings, such as satin or soft touch, that can actually make your kit cover feel like suede or leather, and spot varnishes to help produce a richer look.
An expert pocket folder printer, Corcoran Printing provides clients with a wide array of pocket folder print and design options to fit any budget, from one and two color print to full color, foil and embossed, and also special coating and die cut options.
For your next sales presentation, proposal or any marketing needs, contact the presentation folder printing experts at Corcoran Printing. Call us today at 800-564-0085 or visit us at CorcoranPrinting.com.