Esurance takes new marketing approach on multiple channels

Many of the most recognizable brands around the country are using printed items to get the word out about services and goods. In one recent effort, Esurance, which provides insurance to customers online, has instituted a new marketing campaign to get more clients.

Direct Marketing news reports that the firm is working with ad agency Leo Burnett to create an integrated campaign, which includes social media, online video, TV and radio spots and direct mail. The company, which was recently purchased by Allstate, will also be leveraging the power of a celebrity spokesman, John Krasinski from The Office.

The leadership at the company said that it was hoping to show people that they needed to look beyond other firm’s tacky outreach strategies.

“We think consumers are tiring of the escalating silliness of many car insurance commercials, many of which focus solely on price,” said John Swigart, CMO of Esurance, in a statement obtained by the source.

While the internet has changed the way that companies reach out to consumers, many marketing executives still tout the usefulness of printed material.