Retail spaces are crowded with many products this holiday season. In fact, competition between products is fierce throughout the year. How can you help your product stand out and catch the attention of consumers? According to the Journal of Applied Packaging Research, packaging plays a crucial role in communicating the benefits of a product to consumers. Packaging designers often use high visibility enhancements. This includes foil stamped packaging and gold foil to catch consumer attention and sell products.
Clemson University published a study for the Journal of Applied Packaging Research. It looked at how incorporating foil stamping to consumer good packaging affected consumer attention and purchase preference. Most noteworthy, the research found that foil stamping product packaging significantly affected consumer attention towards the product. Results showed that foil stamp print could be a highly strategic influencer on consumer attention and purchase decision. The study mentioned that “specific stimulus characteristics prompt consumer response.” Packaging stimulus included color, size, the incorporation of complex stimuli, and the degree of novelty of the stimulus. Embossing, holographic print and foil stamping all have the potential to separate a package from its competitors. In conclusion, the study recommended testing of these special print packaging affects to be sure they benefit your particular brand and product.
How can you bring your product to life with foil stamped packaging?
When gold foil stamping or another metallic foil stamp is added to packaging, the result can be brilliant. Foil packaging can draw immediate attention to a product. Furthermore, foil stamp print can be combined with embossing to create a 3D affect, getting even more attention. Foil stamping is not only used to create an elegant packaging for luxury products, but also more frequently to gain consumer attention for every day products.
Foil stamp printing does not use ink., therefore specialized foil stamping is ideal for darker colored papers. It adds a depth of richness to the look of product packaging. A foil stamp effect can make a consumer product stand out in a crowded market of competitors, as well as sway purchase decisions.
Three special print effects for product packaging
- Hot Foil Stamping -Corcoran Printing helps bring an eye-catching metallic effect to product packaging for many retail clients. From hot foil stamping labels for retail bags or boxes, foil stamped jewelry tags or gold foil hang tags to foil stamped product wraps and foil candle toppers. Contact Corcoran today to learn more about foil stamped packaging.
- Embossed product packaging – Retail is more competitive and businesses are looking for new ways to call more attention to their brand and products. While a foil-stamped package can add that sparkle you need to catch the eye of busy consumer, embossing ads a 3D effect to the packaging.
- Die Cut printing – Consider the special effect of a die cut, foil stamped hang tag for clothing, jewelry or other products. This form of retail packaging can also catch attention. Die cutting enables your print piece to have a unique cutout that can vary from simple to intricate. Die cut shapes on tags or die cut windows in product boxes can help to showcase a particular product.
Foiled packaging that stands out on a store shelf
Many companies focus all of their time and energy on product development, and not enough on packaging to help sell their product. Customers often make spur of the moment purchase decisions when they are in a store. For this reason, it’s extremely important that you take an opportunity to grab the attention of a consumer. You can do this with your packaging design and print. Quality printing is important, so don’t cut corners. If you want to showcase a quality product, you can’t do it with cheap packaging. The quality of the print and the packaging is a reflection of the quality of the product.
The packaging print experts at Corcoran Printing can help you learn more about Foil Stamp Printing & Embossing for packages. Learn about Die Cut Printing for packages as well. Corcoran Printing can also help with product packaging design ideas to be sure your product shines in stores. Packaging has an immense impact on how consumers perceive your brand. Be sure to make an impression with your packaging that influences a consumer to purchase your product. Learn more about how special effect printing and foil stamped packaging can help sell your products by calling Corcoran Printing at 800.564.0085.