You already know your specialty food is delicious. The goal is to get that message across to consumers with equally enticing specialty food packaging. Will your product be one of many in a crowded retail space or fighting for attention on an online marketplace? According to many consumer behavior studies, packaging is a critical factor when making purchase decisions. In fact, Engage Shopper Consultants reported that a whopping 76% of purchase decisions are made in store. Although a consumer may leave home with a definite purchase in mind, they may not have any loyalty to particular product. Therefore, an attractive specialty food packaging design that fits your product and your brand can definitely influence a decision. This goes for both in-store and online purchases. To increase sales, you need to capitalize on impulse and tap into that split second emotional response.
Don’t underestimate the influence of specialty food packaging on sales
Decisions, decisions. It’s time to make it easier for your target consumers. Although packaging is often the final phase in bringing a specialty food product to market, it can often be an important step in the ensuring sales and influencing consumer decision-making. Some experts believe that product packaging can be considered a selling point all on its own. Both visual and functional aspects of your packaging are important to consumers. Color, type, graphics, paper stock, the use of foil print and the shape of the die cutting can all enhance the appeal of your product. Is your packaging adequately representing the quality of your brand? We encourage you not to overlook this important factor in your overall marketing plan.
Gourmet food product packaging
First of all, although we were taught at a young age not to judge a book by it’s cover, many of us still do. Printed product packaging is part of the overall user experience. Specialty food packaging and beverage packaging can convey many things to consumers. This can include everything from perceived value to brand ideals. Think about what attributes you’d like to convey with your packaging. Perhaps it’s the luxurious taste of specialty truffle oil. Maybe it’s the environmental friendly brand of organic jam or the down home feel of your family’s secret recipe pasta sauce. Whatever the goal, printed specialty food retail packaging can help you achieve it.
Corcoran Printing provides many print options for specialty food packaging
- Gourmet food hang tag print
- Specialty food bag toppers & header cards
- Printed food product die cut hang tags
- Printed food packaging cardboard sleeves
- Custom printed bands for retail food products
- Foil stamped retail product packaging sleeves
- Die cut paperboard sleeves
- Food packaging foiled labels and stickers
- Retail sleeve and bellyband print
- Die cut food carton sleeve
- Specialty food swing tags
- Custom specialty food label printing
- Printed gourmet food bag toppers
- Custom hang tab boxes
- Specialty food hanging tab boxes
- Custom printed jam and honey labels
- Custom printed header cards
- Gourmet food backer cards
- Die cut bag toppers
- Custom printed blister cards
- Die cut printed window boxes
- Gourmet food printed pillow pack packaging
- Printed beverage labels
- Retail packaging print for food manufacturers
Printed sleeves and bellybands
Wrap your specialty food product in the love it deserves with a custom printed and die cut sleeve or bellyband. The open design of a sleeve allows your product to have maximum visibility. A band that slides over a box of gourmet candies or a cookie tin can really grab attention. The same is true for a printed sleeve that fits nicely over your specialty coffee bag or a gourmet cheese product. Whatever the product, Corcoran Printing can suggest the right die cut shape and size. Bellybands and sleeves are often a cost effective retail packaging print solution to enhance the look of ordinary specialty food boxes.
Specialty food hang tag printing and header cards
A printed and die cut hang tag is ideal for beverage bottles and food products that have a neck or a handle. They also fit nicely on jam and mason jars, as well as specialty salad dressing containers. Furthermore, they are durable and easy to attach. A header card is perfect to attach to the top of a bag holding your food product. Header cards are ideal for bags of nuts, dry soup mix, small bags of dried spices and much more. The possibilities are nearly limitless for gourmet food or beverage hang tags and header cards. Both can be printed on an array of paper stocks. Furthermore, they can be jazzed up with metallic foil stamping or embossing and they can also be die cut into almost any shape and size.
Contact a specialty food packaging printer for product package ideas
Corcoran Printing retail packaging printer works with clients to print the highest-quality packaging solutions. We focus on solutions that are personalized to the individual product and brand needs. Remember, first impressions do matter. We want you to be fully prepared for those split second in-store decisions. Your packaging should whet the appetite for the delectable food or beverage that lies inside! Read more about printed retail packaging on our website.