Organizations of all kinds have been seeing the positive results of rolling out direct mail marketing campaigns when it comes to getting more clients. By targeting just the right people with strategic messages and pictures, marketing professionals time and time again are able to get the most bang for their buck.
In one recent example, Robert Morris University in Chicago, which has a total of 10 campuses, was able to increase its enrollment through a printed advertising campaign. The school hired a marketing firm to send out personalized postcards and letters to 385,000 prospective students, later following up with an email message. Included in the printed materials were quick response codes, which allowed students to scan images and learn more about what the school had to offer.
Direct Marketing News reports that in its first year, the campaign resulted in a conversion rate of 79 percent, with the latest effort resulting in a 6.1 percent overall increase in the number of students enrolled at the school.
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