When it comes to reaching out to potential clients, the options for direct mail marketers are continually expanding.
Among the most popular new avenues for business professionals are quick response codes. The barcode system allows users of smartphones to scan it and follow the message to a digital location. However, once a business decides to implement this system it is key for them to decide what the overall goal of leveraging it will be.
In a recent article for RIS Media. Karen Keenan writes that the proper strategy needs to be devised.
“What’s the intended purpose of your QR code application?” she wrote. “There are many possibilities; the only way to ensure success is to start with a solid plan. Where do you want to take your customer or prospect? What’s the action you want to be taken? Do you intend to use QR codes to enhance your company’s customer service?”
Leveraging emerging technologies is important for all those interested in increasing customer outreach. Giving people a place to go online after receiving a piece of printed material could help boost profits by engaging online customers more effectively.
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