There are many ways to put print to work for you in the digital age. This includes cross promoting your Facebook page and other social media pages on all of your printed pieces. Including your Facebook URL and Facebook logo on printed materials is a great way to increase likes on your page. Examine all print media used in your business and develop a plan to include your Facebook information on all of your printed materials. Clearly display your Facebook page information on all printed ads, brochures, customer letters, statement stuffers, flyers, postcards, coupons, catalogs, direct mail pieces and even your business cards.
Posters and direct mail pieces, such as catalogs and postcards, are a great way to cross-promote your company Facebook page and your other social media sites, such as Twitter. Once you build your likes and followers, be sure to keep your fans interested with informative and insightful content. Be interactive, ask and answer questions, post photos and participate in discussions. Relevant content and interaction is a great way to turn Facebook fans and Twitter followers into customers.
How often should you po
st to social media? Yahoo Small Business says that in general you will want to post at least 3 times per week, but that posting every day is even better in keeping you connected with your fans. The shelf life of Facebook posts are actually quite short. A survey by Wisemetrics found that a Facebook impression takes only 2 hours and 30 minutes to reach 75% of its max. This is just another reason to post every day if you want to reach the maximum number of fans.
Print and social media go hand and hand in today’s world to help you get the most attention for you advertising time and dollar. Colorful graphics, foil stamping and die cutting on printed pieces still grab attention in the hands of potential buyers and those same graphics crossover well into social media. Driving customers and prospects to social media pages, as well as to your website, is a great way to insure immediate contact.
According to the Direct Marketing Association (DMA) 44% of customers visit a brand’s website after receiving direct-mail marketing, while 34% search for them online. A survey by Pitney Bowes found that 76% of small business owners say their ideal marketing strategy encompasses a combination of both print and digital media.
With a combination of both, you will stay ahead of the competition in customer communication and engagement. Be sure to maintain consistency across both print and digital media to keep your brand instantly recognizable in both circles. Use special offers on printed pieces to drive customers directly to your website or social media pages and QR codes for customers to scan and go directly to your site. By printing a scanable QR code right on your printed piece, you not only allow customers to the ability to go immediately to your site, but you can also track use.
A fully digital marketing approach can be a big mistake. When planning your marketing and advertising strategy, remember that print and digital media work well together to enhance the results of your marketing efforts. When you find the right balance of both, you will see an increase in customer interaction and business.
Printed marketing materials are still the most effective way for companies to deliver their sales pitch to buyers. Great marketing materials can mean the difference between success and failure in sales. These materials must send a message that you are professional and serious about doing business. An emailed pdf just doesn’t pack the same punch as a well-branded pocket folder filled with professional marketing materials. Providing professional printed materials also lets your sales team know you are invested in them and their success. When you use these materials to enhance your social media presence, it will only strengthen the connection between you and your customers and prospects.
Corcoran Printing is a full service commercial printer serving northeast Pennsylvania, New York, New Jersey, Philadelphia and entire east coast. Corcoran Printing provides a full array of printed services from full-color postcards, brochures, kit covers, catalogs and other marketing materials, to specialty foil and die cutting projects and complete direct mail services. For more information on how we can help you reach your marketing goals, call 1-800-564-0085 or visit us at www.corcoranprinting.com. We also encourage you to like the Corcoran Printing Facebook page.
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