As newspaper subscriptions decrease and advertising revenue within this channel continues to decline, many printing experts have begun speculating over the state of the printing and mailing industry.
However, a recent report from the National Association for Printing Leadership Research Center, called "NAPL State of the Industry Report," attests that the recovery will be what the print industry makes of it.
"An improving economy will act as a relief valve for the extreme pressure many businesses found themselves … but a relief valve is temporary – it doesn't lead to a permanent fix and it doesn't create the changes needed to be successful going forward,” said NAPL senior economist Joseph Vincenzino. "Those changes will have to be generated internally … we need to generate our own recovery … to be successful."
The report analyzes four different industry post-recession growth strategies and how each would affect sales growth. Furthermore, it looks at how to develop organizational flexibility and agility to make the most of these changes.
Another survey from Semper International is also giving printers hope. According to its research, 73 percent of print companies had a profitable Q4, up nearly 13 percent from the previous quarter.
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