As part of their direct mail strategies, business owners ofter include product samples. These samples offer the benefit of engaging consumers by allowing them to test the product and then, if they like it, go out and buy it.
In an effort to help these companies save money and generate sales, the U.S. Postal Service is introducing a co-op service that will deliver packages of multiple samples from various companies, the marketing blog What They Think explains.
The program, known as Sample Showcase, saw full-scale launch this week in Austin, Texas; Chicago, Illinois and Denver, Colorado, with more than 250,000 consumers participating.
"By harnessing the unique ability of the mail to access the household in a highly targeted manner, product marketers now have an engaging, measurable and cost-effective way to break through the clutter, build a customer base and increase sales," said Paul Vogel, president and chief marketing/sales officer, according to the source.
Major brands including Wisk, Starbucks and Nestle have already opted in to the program, and interested brands can sign up for the service on the Sample Showcase website.
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