In its ever-increasing efforts to save direct mail marketing, the U.S. Postal Service is contemplating reducing delivery to just three days a week. Early this year, the USPS discussed slashing Saturday delivery, but now even more days may see the chopping block.
According to USA Today, the USPS expects to witness an $8.3 billion revenue loss this year as more consumers adopt digital trends. The greatest bill on the table is a $5.5 billion payment due at the end of September to cover future retirees' healthcare benefits, noted the source.
However, a three-day delivery system would dramatically impact rural regions such as Montana. According to the state's senator Jon Tester, simple errands are a long drive and Saturday is a "lifeline."
"It's important to have delivery on Saturday in places like Montana to get things like medicine and things they need," he said.
Across the board, the USPS has been fighting to save direct mail marketing with new advertising campaigns. This summer, it launched both a QR code initiative and a social media effort.
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