A recent survey conducted by TNT Post found that the majority of marketing professionals relied on direct mail as their most-significant promotional strategy.
The survey of 300 people in the sector found that 69 percent of all those polled relied on printed materials to better engage with clients, followed by 33 percent who said websites were the best tool and 20.4 percent who said email was the most important.
TNT Post UK director of marketing and strategy Leineke Happel said that the firm had been pleased with the results of the survey and that direct mail was as effective as ever.
“We are pleased that direct mail continues to be seen as the most effective promotional tool used by marketers and that it is holding its own in a very competitive landscape,” said Happel in an interview with PrintWeek.
Other recent studies have confirmed the importance of marketing spending. A survey conducted at the Direct Marketing Association found that 80 percent of attendees planned to spend more on outreach initiatives.
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