Image by Wilfried Pohnke from Pixabay
A study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find out about products and services being advertised.
The report, released by the company’s MobiLens service, revealed that the number of people scanning the barcode-like technology with their mobile phones accounted for 6.2 percent of all smartphone users. It also found that of those engaging with QR codes, 60.5 percent were men, and 53.4 percent were between the ages of 18- and 34. Furthermore, QR codes users generally had higher incomes, as 36.1 percent of respondents had household incomes of $100,000 or more.
“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”
When it comes to using QR codes, it’s important for brands to consider the audience being targeted to create a message that’s both relevant and engaging.
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