When it comes to engaging a client base, there is much debate within the marketing sector as to the best way to achieve results. While some have touted the usefulness of social media sites, many others still believe that the time-tested method of direct mail is a more effective way to reach out to potential customers.
In a recent column for BtoB magazine, business expert Paul Gillin writes that despite the fact that some are moving away from the printed materials in favor of their digital counterparts, using both in tandem could prove the most effective method of outreach.
“With social media hogging the marketing spotlight, and direct-mail spending expected to decline by nearly 40 percent by 2013, a lot of direct marketers are feeling scared and left out. But it doesn’t have to be that way. Social media can actually be a direct marketer’s best friend.” Gillin writes.
When a business is able to leverage both direct mail and social media outlets it will often create a dialogue that results in more sales.
Recent Comments