More places than ever are taking advantage of quick response codes as a way to give additional information to people with smartphones. The latest sector to implement the barcode system around the country are public parks, which have been placing them on printed materials to give tourists added guidance.
One of the places putting the QR codes into action is the J.N. Darling National Wildlife Refuge in Florida. The Sanibel Island nature preserve recently rolled out two different sets of codes, one for kids and the other for adults.
"Luckily we were able to tap into the energy and expertise of volunteers for the knowledge of QR technology, professional film and editing skills, and 'acting,'" said Birgie Vertesch, executive director of the park said in an interview with Fox News. "The only true cost was the signage, coming to a total of $1,200."
The relatively inexpensive barcode can help business of all kind. Often, companies will send out direct mail marketing with the QR codes to better engage potential clients.
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