Postal Service says cutbacks won’t hurt direct mail marketers

According to the leadership at the U.S. Postal Service, the potential cutbacks at the agency will not negatively impact those who rely on it for direct mail marketing efforts.

Sharon Owens, USPS Manager Industry Engagement and Outreach in Consumer and Industry Affairs, said in a recent interview with PrintWeek that the coming layoffs and processing facility closures would make the agency more efficient and help it combat the $9.2 billion deficit.

She said that having fewer people and places to manage would make the agency stronger after all was said and done.

“Changes to the network will make on-time service more reliable and easier to manage, which benefits direct mailers,” she explained, adding, “Changes to the network will also allow the Postal Service to control costs and make more efficient use of transportation.”

One of the reasons for the Postal Service’s budget issues according to some lawmakers is the generous benefit packages it gives to retirees. In an interview with the Vindicator, U.S. Representative Tim Ryan, a Pennsylvania Democrat, said that the USPS had been “putting way too much money into the pension funds.”