There is nothing more important to the modern business professional than making operations as efficient as possible. This is especially true for those tasked with running direct mail marketing campaigns.
In a recent article for What They Think, business writer Gareth Ward says that more firms than ever have been leveraging emerging technologies to send out materials at a more rapid pace and ensure accuracy. He said that the field is only expected to get more technologically advanced as the years go on.
“To date, digital printing has left packaging alone while expanding in publication print,” he writes. “Over the next year or so that is going to change as existing electrophotographic technologies clash with inkjet systems to win market share in a sector where the arguments in favour of short run and just in time printing are gaining ground.”
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