As businesses across the country struggle to get navigate through a slower economy, many have been rethinking outreach strategies to better engage with an audience.
In a recent article for MarketingWeek, expert Russell Parsons writes that advertising professionals are thinking about what will garner a response from the public and lead to future sales opportunities. He says that if approached correctly, a marketing effort can stay in consumers’ minds for a long time.
“Direct marketing can offer all that is demanded by companies in challenging economic environments,” he writes. “What it also needs to do is demonstrate that it can be as creative and live beyond the short-term interest in its cost efficiencies.”
Whether they’re brochures or other documents, getting items printed that meet the demands of a company has never been more important. It’s never easy to know just what message will work but its worth looking at other ads that have gained a popular following such as the Aflac duck and the Geico geko.
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