One of the best ways to engage with a target audience is by creating marketing materials that are likely to leave an impression. While there are many different age groups that people can target when trying to increase sales figures, many have tried to attract children, whose parents spend big to make them happy.
To that end, General Mills’ cereals partnered with DC Comics, owned by Warner Brothers, to included full comics in select boxes. The New York Times reports that a total of 12 million comic books featuring the well-known Justice League are being produced.
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