Sending out the right types of brochures and printed materials is vital for many businesses hoping to better engage clients and possible industry partners.
One company that has taken this message to heart is Nissan, which hired a marketing firm to mail out a bold advertising campaign that seeks to better engage its target audience. The campaign, created by TMW, promotes Nissan Qashqai’s Around View Monitor camera system, which gives drivers an overhead view their cars when parking, The Drum. The packages include special mirrored glasses which show people how it works.
“The glasses introduce a fun element to the pack, creating greater engagement with the target audience,” Daren Kay, executive creative director at TMW, in an interview with the source. “We wanted to create the effect of the Around View Monitor in an exciting and fun way, which the mirrored glasses do perfectly.”
There are other ways that companies can get the right message out to employees is with brochure printing. The method is likely to garner excitement for any audience a business is trying to engage.
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