One of the keys to engaging the public in an effective way is to focus on a local audience and roll out a campaign that suits their needs.
According to many studies, giving people the feeling that your direct mail or other marketing effort is geared specifically to them will go a long way in creating a sustainable client base. A report from Chief Marketing Officer Council, “Localize to Optimize Sales Channel Effectiveness” revealed that 86 percent of marketers surveyed said that they were seeking out ways to localize their advertising outreach efforts.
The firm said that getting the message to those in an area started with finding the right pictures and other considerations.
“Despite the homogenization of markets, media channels and brand experiences globally, localization of messages, images, creative executions, offers, deals, and interactions is still critical to marketing effectiveness and customer relationship building across many business categories,” the firm stated.
Prior to implementing a marketing effort, businesses must think long and hard about the best methods. Sending out printed materials could be just what they are looking for to increase saturation in its community.
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