For seasoned small businesses or new startups, designing a marketing or branding strategy can be an intimidating task. Whether owners decide to include brochure printing, direct mail or foil stamped cards as part of their efforts, there are a few mistakes they should be sure to avoid.
First, no organization should enact any advertising campaign without proper planning, which includes mapping out the user experience from start to finish. This will keep small details foremost in owners or marketers minds, and make sure no potential lead gets left out in the dust, B2C Marketing Insider writes.
Furthermore, there is such a thing as too much data when trying to generate leads. It’s easy to collect more data than is actually needed to target a demographic. However, this can result in attracting merely window shoppers or sitting on leads and missing them altogether.
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