According to some experts, choosing to market products and services through printed materials is one of the best strategies that advertising professionals can use. QuadDirect president Steve Jaeger told Printing Impressions World that while sending out items such as brochures was important, the medium was evolving to reach customers in newer ways.
He said that one of the best things about emerging technology such as social media is the ability to send people to these online outlets after getting a personalized piece of printed material.
“Part of direct mail
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