Thanks to a recent marketing campaign, the Direct Marketing Association is being considered for a top award from a British PR organization.
The Public Relations Consultants Association stated that the the DMA was on the short list for its Crisis and Issues Management Award in the 2011 PRCA Awards. The recognition comes after a British TV series, Panorama, featured a program critical of so-called junk mail.
"The DMA's role is to protect and promote the interests of the direct marketing industry. We needed to pre-empt any negative publicity that would harm consumer perception of direct mail, so we acted decisively through a concerted PR campaign. The outcome could not have been better for the industry, so we're pleased to have our crisis management skills recognised by the PRCA Awards.”
According to its website, the DMA is the leader when it comes to direct marketing tools and techniques. Established in 1917, it helps companies in the United States and 48 other countries learn the latest strategies in direct mail and other marketing channels.
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