During a recent meeting of those in the marketing industry, a number of different issues were discussed revolving around how to best engage customers.
The Direct Marketing Association's annual conference was attended by many sector professionals and touched on the importance of mixing both digital outreach efforts along with printed materials such as postcards and other items.
In a review of the conference, which took place in Boston, Brian Yeager writes for Digital Nirvana that there was much excitement by those in attendance.
"There was a sizable, enthusiastic crowd in attendance at DMA2011, and while I was only able to attend the show Monday, one thing remained crystal clear: those who want to continue to be successful with direct marketing, whether it be from the service provider or the marketer side, need to embrace digital and cross-media marketing," he wrote.
While there's no guaranteed formula for getting the right marketing strategy in place, thinking about the images and messages consumers are likely to respond to is essential. It's important to think long and hard before making the sizable financial commitment to a campaign.
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