Direct mail works for consumer engagement

In a recent blog on Bussiness2Communiy.com, Zach Heller writes that those who dismiss the effectiveness of direct mail are misinformed. He says the strategy has been shown to engage many customers by levering marketing efforts

“In a world where the Postal Service is going under, and consumers are more aware than ever before when they are being marketed to, you would think that the direct mail business was dying,” he writes “But the truth is, this form of marketing still works for many companies. And you can rest assured that those companies will continue to fight to get in your mailbox until it