A national lobbying group, which seeks to advocate for businesses in the direct mail marketing sector, recently made news after it indicated how much it spent on efforts in the second quarter.
The Direct Marketing Association released records, according to The Associated Press, which reveal it spent $250,000 on pleading its case to members of various governmental bodies. Specifically, the DMA lobbied on issues including the Federal Trade Commission’s Caller ID rules, a bill dealing with data security and consumer protection issues.
Other groups lobbied by the trade group included the Postal Regulatory Commission, the Federal Trade Commission and the U.S. Postal Service during the period lasting from April to June.
In recent weeks, the DMA has been coming out with reports regarding important issues for companies in the sector. In it’s “Power of Direct Marketing” report, the organization predicted that its spending would increase 5.6 percent in 2011. “This share has increased steadily over the past five years, a trend expected to continue through 2016,” the report stated.
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