Every day, consumers are bombarded with hundreds, if not thousands, of marketing messages, all of which are crying out for attention. Unsurprisingly, content overload can cause consumer fatigue and result in businesses missing out.
How then can companies expect to compete for shoppers’ and clients’ attention without making them run in the other direction? In a recent article for Inc. magazine, Greg Koch asserts that the not-so-secret technique is by making sure you have something of value to offer the right consumers.
This means that businesses need to adopt a targeted approach – don’t just throw marketing pieces at anyone and everyone. Instead, speak directly to those who are already patrons of your business and those individuals most likely to become new customers.
“My rule is to always make sure that what I have to say has value to the audience. Note that I didn
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