The key to a successful brochure printing campaign lies in the design of the publication itself.
Small businesses operating on a strict budget, unable to afford the hefty price tag associated with programs such as Adobe InDesign, need not outsource to get the job done, PC World reports. Rather, they can leverage programs such as Microsoft Office or Apple’s iWork. Additionally, they should invest in a quality printer to ensure their efforts aren’t for naught.
“Designed materials – a business card, marketing brochure or Web site – are often the first point of contact between a business and its potential customers,” James Leal-Valias wrote for Alister and Paine. “In addition to the message, design choices of color, typography and photography have a critical influence on establishing and retaining a client base, because design exists to help the target audience identify with the advertised company or product.”
Businesses must also keep in mind the quick turnover rate of design. Unless a firm has the corporate logo of Nike, the likelihood that their designs will be ever-lasting is unlikely, therefore they should plan to re-make materials every few years, if not sooner.
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