Coupons could attract more business

With the economy still struggling to get back on its proverbial feet, many businesses have been forced to reexamine outreach efforts.

Perhaps one of the best and most time-tested examples is through direct mail marketing. Prior to launching a campaign, it’s up to those within the company to think about what is likely to garner the most attention and bang for their buck. Many firms have found that by sending out printed materials with discount offers, they are able to appeal to a much wider range of consumers. And while selling products or services at a lower rate may cut down on profits, getting people to try your products or services is a great way to turn them into lifelong customers.

Another strategy that has proven effective over the years is giving benefits for referrals. Customers first and foremost trust friends and loved ones when making purchasing decisions and by encouraging current customers to tell others about it, more business is likely to come your way.

Giving consumers incentives to spread the word about services or products help get buzz going in your local community. Sending out printed materials has proven itself time and again to be among the most cost-effective methods around.