One of the fastest-growing trends in printed marketing these days is the use of quick response codes. The barcodes can be seen on all sorts of items, giving smartphone users the chance to find out more about certain products or services.
In one recent case, Enterprise Holdings, which also owns Alamo and National car services, said that it would be teaming up with Mazda to implement the “OnRamp" program. Those who rent cars of that make see an advertisement which reads, "Like What You See?" Scan the code and learn more," with the QR code right underneath.
The leadership of Enterprise said that the new partnership would be beneficial to consumers and the car brand.
"OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction" vice president of vehicle acquisition for Enterprise Holdings Susan Lombardo said.
Using the latest technology to promote products can help those in a number of different sectors increase profits and outreach.
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