Businesses leverage direct mail, other platforms

No matter what the sector, businesses that send out the right printed material often find that it can pay huge dividends. When more people are aware of the goods or products being sold, businesses can see the profits start to roll in.

In one recent example, Taradel, a pizza menu maker and direct mail provider, created an address validation system using the United States Postal Service’s Every Door Direct Mail program. Under the new system, people who order pizza from a particular restaurant will have information about the restaurant sent to their homes, giving them coupons and information,

“We are honored to lead the pizza industry with innovative direct mail marketing solutions,” said Taradel CEO Jim Fitzgerald. “By developing a proprietary tool, and bundling services, we now offer pizza operators the ultimate turnkey marketing solution.

By creating lasting relationships with customers, marketing leaders can help foster loyalty and get the word out about a high-level of service being provided. While there is no sure-fire way to achieve all of these initiatives, the right method could lead to more sales.