Networking is a key part of success for any small business, just like printing and mailing. However, the mode for keeping in touch has recently seen some transformations and seen many criticizing the business card.
A business card gives recipients all the necessary information they need to get in touch with a potential client or business partner, including the contact’s name, phone number, email address and physical location.
However, people like Business Insider writer Suzy Jackson have declared the business card to be dead, explaining that savvy entrepreneurs and company owners these days are exchanging Hashtags and bumping each others’ smartphones to transfer contact information.
According to Mark Evans, a columnist for the Globe and Mail, that is just not true. While these new digital tools may offer a degree of convenience and trendiness, business cards still offer the advantage of being “tangible and real.”
“When you give someone a business card, it is a personal and physical act that I believe makes a different kind of impression than asking for someone’s Twitter username or email address,” Evans writes.
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