Small businesses looking to increase their direct mail marketing reach should consider a multichannel approach that includes social media and email as a way to enhance their efforts and reach a greater scope of consumers.
Traditional marketing tools still play an important role in reaching a company’s target demographic, according to a report conducted by Constant Contact, and marketers should not neglect them in favor of social media.
When used in combination with direct mail marketing, a firm can drive consumers to their social media pages and, in turn, use these mailings to discover the success of their mailing campaign. Furthermore, they can even pair print and social strategies with email marketing to reach consumers at several touch points.
“We’ve seen our small business customers improve their results by integrating tools, such as email marketing with social media marketing,” said Gail Goodman, CEO of Constant Contact, in a statement.
The survey revealed that 91 percent of small businesses are using email marketing, 95 percent are using website marketing, 77 percent are using print advertising and 69 use online advertising. Of the survey respondents, 73 percent supplement their efforts with social media marketing.
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