Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.
This week, the organization is inviting its Facebook friends to preview stamps that are slated to roll out next year, including the Bicycling Forever, Cherry Blossoms Centennial, Edgar Rice Burroughs, Love Ribbons and John H. Johnson collections. In a statement, the USPS said it aims to reach a "broader, more diverse audience" through social media.
"Throughout the weekend, we're engaging Facebook friends by asking them to vote for their favorite 2012 stamp previewed on Facebook this week by visiting facebook.com/USPSStamps," said Stephen Kearney, manager of Stamp Services.
The USPS also is syncing is direct mail efforts with mobile marketing throughout the summer through a QR code initiative. Through August, any advertiser who includes a QR code on a mailer will receive 3 percent off their effort.
According to the Direct Marketing Association's June conference, a streamlined integrated approach is the ideal tactic for marketers in reaching consumers and will yield the best results.
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