As a printer in Pennsylvania, I see the concern faced by businesses that are looking for a quick and inexpensive way to direct mail market to prospective customers in certain areas. They worry about researching and purchasing lists also about the size of their direct mail pieces and cost of postage. Every Day Direct Mail (EDDM), a relatively new service offered by the U.S. Post Office, is the perfect solution to this direct mail dilemma. With EDDM, a business can reach customers with a printed mail piece for as low as 17-18 cents per piece. 
EDDM works by zip code and mail carrier route. A business, such as a retailer or physician, can target a direct mail campaign based by zip code and saturate the market around their business, reaching all potential customers. Prospects could even be selected by carrier routes with multiple zip codes to specifically target certain geographic areas while eliminating others, which could be very beneficial to companies, such as a realtor trying to reach certain homes. Retail users can mail up to 5000 pieces per day per zip code. You can also mail as little as 200 in a particular zip code. You can filter by specifying that you’d only like to reach residential delivery points and not other businesses. You can also eliminate PO Boxes.
This U.S. Post Office link will help you begin your EDDM zip code search and see how easy it is to target potential customers. You must also have an active USPC Standard Mail permit number in order to process EDDM. Printers who offer full service direct mail services, including Corcoran Printing, have a mail permit number for customers to use at no charge.
EDDM is great for a variety of printed pieces and allows for much creativity with design and print of your direct mail piece. The printed direct mail piece must be a standard flat, a rectangular with four square corners. It must be taller than 6.125” or longer than 11.5” and smaller than 12” X 15”. The finished piece must also weight less than 3.3 ounces and meet a minimum thickness requirement. EDDM is ideal for oversize postcards and also tri-folds, such as local restaurant menus or salon brochures. Imagine the impact of getting a full color 8.5 X 11 postcard in the mail. It is sure to stand out and get noticed by your prospective customers! Incorporate a coupon, and you’re sure to increase business.
We all love to shop, eat and do business locally. Every Door Direct Mail is one of the most cost effective forms of advertising for any business, especially small and medium sized businesses that rely on local customers. EDDM is also effective for larger businesses looking to target specific geographic areas or promoters looking to advertise special events.
Ideal EDDM marketers:
- Restaurants
- Pizza Shops
- Retail stores and small shops
- Physicians
- Dentists
- Attorneys
- Hospitals/Health clinics
- Salons/Spas
- Auto Dealerships
- Insurance Agencies
- Accountants
- Veterinarians
- Banks/Credit Unions
- Dry Cleaners
- Art & Cultural Centers
- Real Estate Agents
- Landscapers
- Auto Repair Shops
- Pest Control
- Florists
- Car Washes
- Repair Services
- House/Carpet Cleaning
- Amusement Parks/Area Attractions
- Special Events/Grand Opening
- Political Campaigns
- Jewelry Stores
- Pharmacies
- Grocery Stores
The direct mail print experts at Corcoran Printing can walk you through the entire EDDM process, from searching your target zip codes, through design and print, bundling, and delivery to specified post offices. Focusing on specific neighborhoods is an ideal way to increase foot traffic for your business and grow your customer base. Call the direct mail printers at Corcoran Printing toll free today at 800-564-0085 or visit us online at https://corcoranprinting.com/printing/direct-mail. We are experts in EDDM and service customers in Pennsylvania, New York, New Jersey and across the country.
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