A report recently revealed that the majority of college-aged people know about quick response (QR) codes yet relatively few have actually used them to learn more about products or services being offered.
A study by Heidi Tolliver-Walker revealed that out of the 500 college-aged participants asked, 80 percent said they had seen the bar codes at some point. However, just 23 percent said they had successfully used the codes observed on printed material.
"Just because college students aren't heavy on the QR codes doesn't mean that these codes aren't an important response mechanism today," she wrote on a blog entry for Digital Nirvana. "I think they are. Because of the way these codes are used (and who uses them and why) college students should no more be the barometer of QR codes' future relevance than preschool-age students on the subject of hybrid cars."
Sometimes, when a new form of technology is introduced it can take a while for it to catch on in a major way. However, giving clients the chance to leverage QR codes on brochures and other items can go a long way in helping to increase profit levels.
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