The print marketing industry in the United Kingdom is gearing up for some negative press ahead of an upcoming show on one of the countries biggest networks.
The British news magazine "That's Britain," shown on the British Broadcasting Channel, is looking at the implications of the recently signed deal between the sector and the government known as a "responsibility deal," according to MarketingWeek. Under the agreement, the consumers will be able to opt out of receiving so-called "junk mail." The initiative was rolled out as part of an effort to become more environmentally friendly and use less paper.
The upcoming BBC show, the second in a series on the mailing sector, will further look into why some consumers don't want to get fliers from marketers. The Direct Marketing Association sent out an email to it's members in which it asked them to "come together and show support for the sector when it comes under scrutiny."
Despite some negative publicity, many people still find direct mail to be the best way to obtain information.
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