Penn State fans will be able to scan QR codes

Fans of Pennsylvania State University recently got the chance to learn more about their favorite teams through emerging technology in the printing sector.

The Pennsylvania Propane Gas Association recently announced that it would be distributing material with quick response codes to give those with smartphones the chance to take part in trivia challenges and other games for better engagement. The head of the PAGA, Shelby Metzger, said that the news was an exciting step forward for his organization and that the added exposure would benefit member organizations.

"We are pleased to provide entertaining trivia questions for Penn State fans to explore and enjoy," said Metzger. "After answering the questions, we will invite them to learn more about safety and innovative new products in the propane industry."

By leveraging tool such as QR codes on direct mail materials, organizations of all types can give more information to interested parties. Formulating a well thought-out outreach plan is one of the keys to increasing overall exposure.