Many nonprofit organization have been able to leverage the power of direct mail to keep fundraising efforts going even as the economy struggles to get back on its feet.
By sending out direct mail materials showing possible contributors the work being done, foundations in a number of different sectors have been able to achieve fund raising goals.
According to many experts, it’s vital to rollout the right message to customers to share the initiatives, touting specific objectives.
“Just as important as the message, if not more, is the donor audience,” AccurateLeads said in a statement. “Building a mailing list of prospective donors is a very ambiguous process. Organizations must think about which demographic segments will sympathize the most with their charity, how often donors prefer to be contacted, and analyze who is donating.”
Recent Comments