While many firms have been forced to scale back outreach efforts due to lower revenue, a recent survey revealed that many are planning to increase their marketing budgets.
Pitney Bowes conducted a survey which reveals eight out of 10 professionals plan to increase spending on engagement initiatives.
“Our customers are using customer communications management to drive revenue growth,” said Leslie Abi Karam, executive vice president of Pitney Bowes Inc. and a DMA board member. “Marketers today are investing in customer interactions by creating relevant personalized messages across digital and physical channels.”
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