According to many marketing experts, direct mail can be a small business’ best bet, given the power that printed material can have when it comes to visually impacting potential or existing clients.
Anita Campbell, founder and CEO of online community Small Business Trends, says that companies need to think about what type of brand they want to send out on printed materials and what type branding message a company wants to send.
Campbell says that by choosing the layout the best illustrates the message of a business, people will easily remember the product or service being offered.
“We are seeing new forms of printed items,” she told the outlet. “Design has become more widely available (more access to designers via the Web, more do-it-yourself design tools). And printed items are cheaper and easier than ever to get”.
Thinking about what a certain demographic will respond to will often go a long way in increasing business. By thinking about values that are important to a target audience, marketers will be able to better connect and get results.
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