The United States Postal Service has been going through a well-publicized struggle when it comes to budget short falls. However, the agency’s leadership is continuing to explore ways to increase the number of businesses that send out so-called “junk mail.”
The Wall Street Journal reports the USPS is increasing its outreach efforts by advertising the usefulness of bulk mail for advertisers by promoting the service on television and radio. Postmater General Patrick Donahoe said that the increase would help businesses take advantage of direct mail strategies.
“What we want to do is to make standard mail more interesting for customers so we can grow the total volume,” Postmaster General Patrick Donahoe said in an interview with the newspaper “We don’t call it junk mail—it’s a lucrative avenue for anyone who wants to reach customers.”
According to USPS statistics, advertising mail makes up 48 percent of all mail sent out during the year. This type of mail, which requires at least 200 pieces or 50 pounds, typically has postage rates of between 19 and 21 cents per send out.
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